Do Habits Really Take 21 Days To Form?

According to PhD BJ FOGG's research, the short answer to this is NO ! In BJ FOGG's book Tiny Habits, the small changes that change everything, he explains the psychology of why "people change best when they feel good, not by feeling bad". Based on these positive emotions, new habits can actually form quite quickly if the right behavioural design is applied. The recipe (B=MAP), shows that all human behaviour is a result of Motivation, Ability, and a Prompt converging at the s